LUPNG 鹿朋^®Registered in China

Identity & Purpose

LUPNG was founded by Leon Pang on a disciplined, unwavering conviction: a hotel is not merely a visual object or a collection of aesthetic elements, but a dynamic, living system—one that thrives on intentional design, operational synergy, and adaptability. Unlike conventional approaches that prioritize surface-level beauty over functional longevity, we believe a hotel’s long-term performance, profitability, and guest loyalty are shaped far more by the invisible, underlying logic that governs its structure, operational flow, decision-making processes, and guest experience journey. This philosophy guides every aspect of our work, distinguishing us as a trusted partner for hotel investors and operators seeking sustainable, long-term success.

With a strong foundation serving hotel investors and operators across China, we have strategically extended our research focus and service capabilities to Southeast Asia—filling a critical gap for Chinese hotel brands looking to expand into this high-growth region. Our core mission is to help these brands navigate the complexities of cross-border expansion with rigorous, remote-first market intelligence that combines on-the-ground insights, data-driven analysis, and localized expertise. We understand the unique challenges Chinese hotel brands face when entering Southeast Asian markets, from cultural nuances and regulatory differences to evolving consumer preferences, and we tailor our support to mitigate risks and unlock opportunities at every stage of their expansion journey.

At LUPNG, we embrace a quieter, more deliberate form of excellence—one that eschews flashy rhetoric in favor of strategic coherence, intellectual rigor, and thoughtfully crafted experiences that unfold with intention. We believe that true success in the hotel industry lies not in short-term trends, but in building systems and strategies that stand the test of time. Based in Chengdu, our team brings a global perspective paired with local expertise, serving clients worldwide with uncompromising clarity, honesty, and a relentless focus on delivering actionable insights that drive tangible results. Whether supporting domestic operations in China or guiding international expansion into Southeast Asia, we remain committed to our founding principle: that a hotel’s greatest value lies in its ability to function as a cohesive, living system.